Not everybody is happy about Nagesh Alai’s election as the new president of the AAAI
Social media is a great marketing tool. But there are pitfalls one should steer clear of
Social media is the pefrect marketing tool for those whose ad spend is nil
More and more companies are taking to social advertising. But is it paying off?
In India, the advertising industry has seen a large number of young stars making it to the pinnacle
'Living On The Adge' is an interesting exposé of all that goes on inside a Delhi based advertising agency
Blogs written by senior people in the business of advertising
Blogs written by senior people in the business of advertising
However, online ad spending is estimated to constitute only 3% of the total ad spend in India
Will PepsiCo succeed in bringing back the magic in cola advertising?
