The Commonwealth Games is struggling to find sponsors
Advertising agency Mudra is preparing its employees to move into a new office
The IPL carnival is all set to swamp the advertising field
Understanding the media generated cultural constructs of everyday life and the channels through which they function
The makers of box-office super success 3 Idiots are taking hype to absurd levels
Dentsu’s portal is finally rolling unsold media effectively
This book attempts to put together an understanding of the consumption processes in South Asia between 1850 and 1950 and its role in defining current consumer patterns in India
Advertising agencies should exorcise the sorry past and take fresh guard using new coordinates
Playboy will turn over all magazine operations, except its editorial operations, to Florida-based American Media Inc, reports said
Brand builders have now entered a new play zone
