Issue Dated 22 Mar 2010
Issue Dated 22 March 2010 (Cover design by Jyoti Thapa Mani)
Cover Story

Window In A Cloud

The software giant thinks beyond desktops and embraces the cloud with a vengeance

Ravi Venkatesan

BW’s Sunny Sen met Microsoft India Chairman Ravi Venkatesan at the company’s headquarters in Bangalore to ask how it is taking up the task.

On Point
ECONOMY AND POLITICS:  Affirm The Action

The Women’s Reservation Bill is making many male politicians nervous


PHARMACEUTICALS:  Power Play

Pfizer’s acquisition of Ratiopharm will make it influential in generics


The government may be having a hard time, but smaller private companies are having an easier time raising money in the primary market


In The News

The claims of surplus power by the Delhi government could be temporary


Investors are exiting media companies realising it is not a quick-returns game


Is Mahyco-Monsanto trying to push its products too fast in the market?


Advertising agency Mudra is preparing its employees to move into a new office


Events
BW EVENTS:  Mutual Admiration

The Businessworld mutual fund award function was a huge success.


ROUNDTABLE: OFFSHORING:  The Flexible Approach

Who’s who of the outsourcing industry discuss the challenges ahead.


In Depth
ADVERTISING:  Few Takers

The Commonwealth Games is struggling to find sponsors


CORPORATE:  Mending Its Ways

Sanjay Lalbhai is intent on bringing Arvind back from the wilderness


ADVERTISING:  To A Great Innings

The IPL carnival is all set to swamp the advertising field


TAXATION:  Saving On Tax

The Budget 2010 personal tax proposals spell simplification and rationalisation


MEDIA & ENTERTAINMENT:  Playing Blues

Private radio players want some rules changed before the Phase 3 auction


Columns
COMMENT:  Ashok V. Desai

Replacing the corporation tax by a general tax on value added by businesses would end the Mauritian tax haemorrhage


BOUND TOGETHER:  Nayan Chanda

Stimulating green energy in the US is creating more jobs in China than in the US — an inevitable corollary


OUT OF THE BLUE:  Anjuli Bhargava

Steadily rising losses are haunting Kingfisher Airlines, and fixing its operations is an unenviable task


Tech Talk
TECHTALK: 3D TELEVISION:  Third World

Leading television manufacturers — Sony, Panasonic and Samsung has announced the launch of 3D television sometime this year.


In Vogue
CEO AS ARTIST:  Brush With Power

How good are business leaders with a brush in hand and a blank canvas in front?


Bookmark

'River Water Sharing' is an important contribution in the field of river disputes studies as it takes a multi-disciplinary view and looks for alternatives to traditional large dam-centric mechanisms


'Be Rich & Happy' documents the little too well wisdom about the deficiencies that exist across education systems today and its degenerative impact on students


'Days Of The Raj,' recounts a hilarious collection of leisure time activities pursued by the British and the eccentricities associated with them


Richard E. Nisbett stands for what he calls the new environmentalism emphasising how socioeconomic factors,help enhance intelligence quotient


'Ultrametabolism' is a fascinating account of how metabolism works and talks about the branch of science called genomics, says Satyajit Kanjilal


BW Opinion

BSNL has been unlucky in its expansion plans; its bad luck is that it is owned by the government and must buy everything on tender


Editor's Note
EDITOR'S LETTER:  A Cloudy Perspective

Our cover story looks at what Microsoft India is doing to remake the company around the cloud philosophy


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