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  • Manoj Cherian

    An Executive MBA student at IIM Lucknow's Noida Campus shares his side of the story Read more...

  • Harshad Karandhikar

    A second year student at IIM Kozhikode narrates his summer internship experience with Germany based Freudenberg Group Read more...

  • Rashmi Bansal

    IIM Shillong has come to a sorry state of affairs within months of its existence. Here’s why Read more...

  • Prateek Mathur

    The entrance test is practically a race against time writes Prateek Mathur Read more...

  • Glynn Smith

    An exchange programme students points out the differentiators between an Indian B-school and those in the West Read more...


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  • Fortunately the controversy over the pay revision of IIT-IIM faculty is resolved amicably because both the faculty and the HRD minister have been sensitive to each other's point of view.

    First, as employer the government has the...

    C S Venkataratnam
  • The initial cabinet sworn indicates that PM has gone for a tested & conservative cabinet (except for Railways & External Affairs) which is always better particularly given the economic slowdown. In the immidiate term, once they have...

    Prof. T. N. Swaminathan
  • "We have a portfolio of recruiters who form a great sectoral mix. The sectoral mix will temporarily change and we are ready for it. We develop our students in all sectors based on their interests for a career build up. The students are...

    Krishna Ram
  • I see the problem as being two-sided: Supply side: The established IIMs, specially IIM Ahmedabad, Bangalore and Calcutta, have their hands full. They are running new programs and their class sizes have increased significantly. It...

    Anindya Sen

12>>
Interviews

Stephen D'Silva

Stephen D'Silva, director at JBIMS speaks about the institute, the shift in job profiles and the...

Rajan Saxena

Rajan Saxena, vice chancellor of Narsee Monjee Institute of Management Studies shares his plans...


          "Good marketing is no accident, but a result of careful planning and execution. it is both an art and a science-there is a constant tension between it's formulated side and it's creative side."

Source: Marketing Management by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha. Chapter 1: Defining Marketing for the 21st century  
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