Why MBAs Are All Going East
Why Bing's In Love With Farmville
Telling Friends Where You Are
Investors are exiting media companies realising it is not a quick-returns game
Advertising agency Mudra is preparing its employees to move into a new office
Private radio players want some rules changed before the Phase 3 auction
Broadcasters had last month announced boycott of the six-week long, multi- million sporting event
Reliance MediaWorks had in February made a competitive bid for a majority stake in Fame at Rs 83.40 a share
Taj's Mumbai seafront property, as also the Trident, bore the brunt of the 26/11 terror strikes in 2008
As clients consolidate, healthcare communication is writing a new prescription for growth
IPL is trying to pull big crowds to stadiums through a new ad campaign. Will it work?
Reliance MediaWorks is eyeing the open market route to get control over Fame
The Reliance offer is at Rs 83.4 a share, a 63.5% premium to Inox's offer price
Aamir Khan spoke to BW’s Amit Bapna on new-age film marketing, its evolution and future
How To Sell A Movie In Bollywood
At the heart of the matter is the growing pains of an emerging giant of 1.2 bn people
Movie hall owners and sponsors are betting big on IPL’s debut in theatres
Reliance MediaWorks will move Sebi against the INOX-Fame deal
Channels are heavily investing in celebrities, but only few are giving returns
