Marketing & Advertising
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Woods And The Sponsors

Before the scandal, Woods was believed to be the world's wealthiest athlete

15 March 2010

Ad Featuring Former Pak Air Chief Costs Govt Rs 11 lakh

An inquiry has been set up to look into the "inadvertent lapse" of printing the picture

13 March 2010

Few Takers For Delhi 2010

The Commonwealth Games is struggling to find sponsors

12 March 2010

To A Great Innings

The IPL carnival is all set to swamp the advertising field

13 February 2010

Half-Baked Doctors

While the government is expected to approve the Medical Council of India’s (MCI) proposal to introduce a four-year Bachelor of Rural Medicine and Surgery (BRMS) course

6 February 2010

What Is Your Line?

Cole describes ‘powerlines’ as a written word or spoken phrase so artful and compelling that it describes the era when it first appeared

22 January 2010

Last-Minute Gains

Dentsu’s portal is finally rolling unsold media effectively

24 December 2009

Ready, Steady, Play

Advertising agencies should exorcise the sorry past and take fresh guard using new coordinates

19 December 2009

The Celebrity Culture

Accenture identified its brand with Tiger Woods, while Tag Heuer and Nike played on his strengths

12 December 2009

Fill It, Forget It And Drink It

Tatas’ water purifier will break new ground in marketing

20 November 2009

Google PC Will Start In Seven Seconds Or Less

New Google software will start up a computer as fast as a television, the search company said as it showed off its Chrome operating system

7 November 2009

It’s All In The Game

Brand builders have now entered a new play zone

3 November 2009

Advertising, IT Should Benefit From Looser Budgets

Advertising, information technology and outsourcing are among the sectors likely to benefit first from a cautious uptick in corporate spending

19 October 2009

Google Goes Global With Apps, Has 2 Mn Customer

The Web search leader is going global on Monday with an advertising campaign to lure customers away from Microsoft and IBM products

16 October 2009

Exclusively Theirs

It’s expensive, but companies see exclusive branding ticking

23 September 2009

Yahoo To Kick Off New Branding Campaign

Yahoo said it would kick off a $100 million branding campaign next week as the No. 2 U.S. Web company seeks to revive growth and redefine itself


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India

India Outlook
Food inflation eased for the second straight week but fuel inflation rose
>> S&P Affirms Ratings

Banking

Montek On RBI Policy
The plan panel honcho dismissed concerns of a prolonged double-digit inflation
>> No Plans For Takeover: SBI

Case Studies

In Time Of Debt
Never spend your money before you have it — Thomas Jefferson
>> Analysis: A. V. K. Mohan

BW Opinion

A Disastrous Retreat
BSNL has been unlucky in its expansion plans; its bad luck is that it is owned by the government and must buy everything on tender
>> Sprouts Of Wisdom

Lifestyle

Lap Of Luxury
A pick of the best luxury resorts in India that offer unique and exceptional stays
>> Bagfuls Of Work
 
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