The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India
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The ultimate guide for comprehending Indian financial discourses and the specialised terminology they employ
How to get into the Best B-schools in India and Abroad in 2010
Decide to Lead tells the story of 9 pathbreaking decisions through a mix of enchanting fables and homegrown wisdom
BW’s SME Whitebook 2009-2010 covers salient trends and seeks solutions to common challenges faced by the SME sector
In a nutshell, the Marketing Whitebook 2009-2010 tells the story of the Great Indian Market Place!
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The more one deals with the business and corporate world, the more one finds disrespect for almost everything.