Online Game Plan

If the internet marketing train went by too fast for you to make any sense of it, Understanding Digital Marketing is the book to help you catch up. But don't mistake it for a manual for those left behind. Authors Damien Ryan and Calvin Jones have put together a solid collection of strategies for marketing products and services on the web that will benefit the novice and the expert alike.
 
In a step-by-step guide for ‘engaging the digital generation’, Understanding Digital Marketing lays out the basics of web marketing strategy. The authors admit early on that there is no one-size-fits-all solution to the question and then explains in clear terms the things you need to keep in mind as you set up shop on the web.
 
The book starts with the old and established and leads with authority to the new and upcoming. The reader is guided through creating a web presence; taking care of user experience and search engine optimisation as well as reaching out to new buyers and partners through email marketing, social networking and affiliate marketing.
 
Ryan and Jones don't stop with the mere mechanics of selling on the Internet. In addition to the 'how-to' aspect, they bring their considerable expertise to bear on the 'what-to-do' of digital marketing. The authors illustrate the value of PR and reputation management online with the aid of many case studies and examples. The book ends by pointing towards the new frontiers of online marketing -- the mobile web, in-game advertising and even the blurring of the lines between various mass media forms. Don't wait for a better guide. Get with it!