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Analysis: Take It By The Horns

Today, it is possible to make use of the many available avenues to take the battle to a wider audience, says Jitesh Khosla, an IAS officer with experience in corporate regulation

12 May 2012

Analysis: Defensive Positions

The corporate world has grown, but awareness of rights and liabilities is abysmally low, says Rajan Chhibba of Interim Business Associates

12 May 2012

Case Study: Watchdog In The Doghouse

“It seems a shame,” the Walrus said, “To play them such a trick, After we’ve brought them out so far, And made them trot so quick!” — The Walrus and the Carpenter, Lewis Carroll. Part One of a case study on law and management by Meera Seth

28 April 2012

Analysis: Tick Tock Shock

Messages that stimulate the audience's attention have sustained over time, says Kamal Julka

28 April 2012

Analysis: Bold But Dangerous

Choose the source of business, and then create products to appeal to this audience, says Sandip Tarkas of Future Media and Future Group

28 April 2012

Analysis: Intent And Its Import

More than the intent of the message, it is the impact that holds lasting consequences, says Kaushik Gopal of Centre for Creative Leadership

28 April 2012

Case Study: It’s Time To Talk That Talk

“Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” — Oscar Wilde. The concluding part of a case study on brand management by Meera Seth

14 April 2012

Case Study: ...And Shocked Miss Muffet Away

“The emergence of advertising as a global enterprise had generated a new form of violence against the public. Images that shocked people in the past had become the most effective way of selling commodities...” — Maurice Woods. A case study on brand management by Meera Seth

14 April 2012

Analysis: Shaken Not Stirred

In a digital world, brands have the latitude to be farther from logic and rebellious says Kamal Julka of ICSC European Retail School

14 April 2012

Analysis: Mind The Say-Do Gap

Set sharp terms for consumer re-evaluation, ensuring consistency in the mix says, Siddhartha Loiwal of Marico India

31 March 2012

Case STudy: Boy! There’s A Priest In My Ad!

“With our arrogance, we thought being LEGO allowed us to do anything.” — Mads Nipper, LEGO’s executive vice-president for markets and products. A case study on brand management by Meera Seth

31 March 2012

Analysis: Push The Right Buttons

Advertising is not just about printed material anymore. It is viral and interactive says, Kamal Julka of ICSC European Retail School

31 March 2012

Analysis: A Blip In Our Minds

Shock is transitory. Hence, a brand needs a durable emotional foundation, according to Jasmeet Srivastava, Gitanjali Ghate and Satyam Viswanathan of The Third Eye - a qualitative research firm

17 March 2012

Case Study: Sentence First... Verdict Afterwards

What you allow, you encourage — Michael Josephson. A case study on people strategy by Meera Seth

17 March 2012

Analysis: Leadership With Values

Diversity in an organisation comes from respecting and valuing individuals says, Singapore based Matangi Gowrishankar of a UK-based MNC

17 March 2012

Analysis: Organisation In Decay!

The company found a scapegoat in Uday. It should fix the problem and not the blame says, Dr Achal Bhagat - a consultant psychiatrist and psychotherapist

03 March 2012

The Best Laid Plans of Men

.....(The ugly truth is that) sometimes ethical people lose and unethical people win. That’s why success is not a reliable measure of virtue. — Michael Josephson. A case study on people strategy by Meera Seth

India

In India, Muddled Leadership Leaves Economy Adrift

India's "rudderless" government in a biting critique that underscored a growing frustration at home and abroad with the stewardship of Asia's third-largest economy

>>Limited Application

Policies

Hunger Alleviation Fund To Ensure Food Security For Poor

The Food, Security and Poverty report of ADB proposed the government to set up a hunger alleviation fund

>>Govt Proposes Sovereign Fund To Buy Coal Assets Abroad

World

Obama Presses Ailing Europe To Focus On Growth

A growing chorus of world leaders on Friday pushed for a shift toward more pro-growth policies to help ease a European crisis that threatens to oust Greece from the euro zone

>>France Says Won't Ratify Unchanged Euro Pact

Agriculture

2012 Monsoon Rains To Hit Kerala Coast On June 1

India's 2012 monsoon rains are likely to hit Kerala coast on time on June 1, the weather department said on Tuesday.

>>Improved Sesame Has High Yield Potential

Commodities

Gold Likely To Fall Past 6-week Low

Indian gold futures are likely to extend losses from their lowest level in 6 weeks on expectations of a stronger rupee

>>Web Exclusive: Volatile Metals



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