Advertisement

Business News

Case Analysis: Without Bias

Foreign models used carefully could be meaningful and add value to the brand. But blind usage could end in alienating consumers, writes Madhukar Sabnavis

Read More

Case Analysis: We Are Ready For It Now

Is the use of foreigners in advertising just lazy marketing? Continuing use of foreigners in advertising shows that it is working somewhere, writes Vivek Sharma

Read More

Case Study: Hiding In The Grey Area

Kerson Naik and zara abbas walked out of the yoga class mechanically. Urgently switching on their phones, they fell headlong into a world they had shut off for 45 whole minutes. As normalcy returned, they took the overbridge to the next building and thence the lift up to their office on the 23rd flo

Read More

Failed Power Projects Shackle India’s Energy Growth

The gap between demand and supply is 2.4% (15,981 million units), as of September 2015, according to power ministry data; so if the projects were running, India might have had enough energy

Read More

Last Word: Minding Your Ps And Qs

American actor and dancer Fred Astaire once said: “The hardest job kids face today is learning good manners without seeing any.”

Read More

Scamming Indian Agriculture Through Cronyism, Corruption

The CAG report reveals how tens of thousands of crores of rupees continue to be looted in the name of the poor

Read More

Lifestyle: Luxury Break

Whether it’s a weekend getaway or an extended stay with family, here’s our pick of some of the most luxurious hotels in India for you to relax in By Rashmi Pradhan

Read More

Apps: Take Care

Smartphones have a whole lot of computing power — and if you care about solving the problems of cancer, you can use yours to help. That too, while you sleep. Vodafone’s Dream Lab app on Android connects to Australia to lend a helping hand to research on cancer.

Read More

India Ranks Fourth In Illicit Outflows Of Money, China Tops List

According to Global Financial Integrity, a record $1.1 trillion flowed out of developing and emerging economies in 2013, the latest year for which data is available

Read More

The REIT Way To Invest

REITs have the potential to be an alternate avenue for real estate investing by ordinary investors as well as address the fund woes of the sector

Read More