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Vivek Sharma

The writer is Chief Marketing Officer, Pidilite Industries.

Latest Articles By Vivek Sharma

Case Analysis: Brands Are Not Holy Cows

Vivek Sharma

Whatever is the business strategy and its resultant brand implications, there are ways to go ahead in a manner that will result in committed action across all stakeholders

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Case Analysis: Cart Before Horse

Vivek Sharma

Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better

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