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Vivek Bhargava

The author is CEO of DAN Performance Group, heading all the digital performance agencies of Dentsu Aegis Media

Latest Articles By Vivek Bhargava

Book Review: Choosing A Brand

Vivek Bhargava

The book tells us how desire is a constantly evolving sentiment, however, there are basic sources that are said to instill desire for a brand — sensuality, surprise, authenticity, meaningfulness and social identity

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BW Digital: Future Perfected By A Jolt?

Vivek Bhargava

Demonetisation has changed consumer behaviour and that’s going to continue. Consumption patterns in FMCG, luxuries and hospitality have shown intriguing changes, and although many sellers/vendors talk of losses, many are armed with the patience to see this through

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