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Vikas Gulati

Vikas Gulati is the Managing Director, Asia at AdColony

Latest Articles By Vikas Gulati

Time To Step-up In A Mobile-first World

Vikas Gulati

In Asia Pacific, mobile users consume mobile content almost as much as their global counterparts. In fact, 76 per cent of mobile users in India, Indonesia, Philippines and Vietnam are accessing content via their mobile devices. Understanding users can add value to every mobile advertising strategy, but marketers spend very little time identifying the right approaches

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