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Tripti Lochan

The author is CEO, India and SEA, VML

Latest Articles By Tripti Lochan

How To Be Personal Without Crossing The Line

Tripti Lochan

Winning consumers’ trust is among top priorities for brands today. Times are so competitive that brands have to work doubly hard just to be heard. Fortunately for them, they can use data to connect with consumers on a personal level. But first, they must learn how personal is too personal

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