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Sourav Bikash Borah

Assistant Professor, Marketing, IIM Ahmedabad Designation and Bio: Professor Company name: IIM Ahmedabad

Latest Articles By Sourav Bikash Borah

Salesforce Management: Tangible Solutions to Face an Invisible Enemy

Sourav Bikash Borah

Understanding the concerns of the sales force and encouraging salesforce to suggest alternate pathways for sales are vital for the creation of a highly effective sales force.

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