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Shubhranshu Singh

The author is a global marketer, story teller, brand builder, columnist, and business leader. His interests include studying social change, impact of technology on consumer lives, understanding young consumers, history and politics.

Latest Articles By Shubhranshu Singh

Tech Determinism And Loss Of Individual Assertion

Shubhranshu Singh

Somewhere in the 1970’s a “law” was coined by Roy Amara, Stanford University computer scientist and head of the Institute for the Future The law stated that we tend to overestimate the impact of a new technology in the short run, but we underestimate it in the long run.

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The Fragility Of Attention

Shubhranshu Singh

Attention is thought to be the most precious commodity in advertising. Hundreds of billions of dollars are spent to buy advertising time in the midst of compelling programming on TV. Advertising, advertorial and commercial featured content is bought in print simply to position brands in the minds of their consumers.

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Imminent Revolution – Cryptocurrency, Branded Money And Erosion Of National Sovereignty

Shubhranshu Singh

Projects such as Maker and Basis are attempts to achieve precisely this - creating crypto-currencies that can be accepted as if they were "real dollars” and are exchangeable for Fed-dollars on a one-to-one basis. 

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Luxury – Wallets To Dreams

Shubhranshu Singh

No one needs luxury. Yet everyone wants it. It represents the most valued of mankind’s possessions. Luxury takes wallets to dreams.

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India-US: The Democracies That Are Natural Partners

Shubhranshu Singh

India must embrace the American agenda and seek its interest through active, forward leaning collaboration.

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Modern-Day Politics And Its Changing Paradigm

Shubhranshu Singh

To any electorate, the perception of performance matters as much if not more than the performance itself. They notice input, not intent and seem to reward effort, not outcomes.

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Advertising And Its Psychological Rationale

Shubhranshu Singh

As we gallop into a new Millenium, technology is creating irreversible changes in communication and dissemination. A look into the fundamental underpinnings of communication psychology will prove useful

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