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Shubhranshu Singh

The author is a global marketer, story teller, brand builder, columnist, and business leader. His interests include studying social change, impact of technology on consumer lives, understanding young consumers, history and politics.

Latest Articles By Shubhranshu Singh

India-US: The Democracies That Are Natural Partners

Shubhranshu Singh

India must embrace the American agenda and seek its interest through active, forward leaning collaboration.

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Modern-Day Politics And Its Changing Paradigm

Shubhranshu Singh

To any electorate, the perception of performance matters as much if not more than the performance itself. They notice input, not intent and seem to reward effort, not outcomes.

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Advertising And Its Psychological Rationale

Shubhranshu Singh

As we gallop into a new Millenium, technology is creating irreversible changes in communication and dissemination. A look into the fundamental underpinnings of communication psychology will prove useful

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