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Shubhranshu Singh

The author is a global marketer, story teller, brand builder, columnist, and business leader. His interests include studying social change, impact of technology on consumer lives, understanding young consumers, history and politics.

Latest Articles By Shubhranshu Singh

Failure Is A Commodity, Success Is A Brand

Shubhranshu Singh

Success makes brand management arrogant, complacent or plainly greedy. They ignore new technologies, customer service and innovation.

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The Battle For Business – Military Methods That Matter

Shubhranshu Singh

The Battle of Britain was a military campaign of the Second World War, in which the Royal Air Force defended the United Kingdom against attacks of the Luftwaffe. It is the story of a few intrepid pilots.

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Democracy And The Algorithm

Shubhranshu Singh

The game plan is simple. To give selective exposure to preferred opinions. Reinforce these and convince people that they represents the reality. Make followers into voters.

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Consumerism Demystified - Doing Well Is Not The Same As Being Well

Shubhranshu Singh

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

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Down The New Silk Road

Shubhranshu Singh

A caravan of Chinese brands desperate for global dominance

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Why India Can Be The Preeminent Power In Asia

Shubhranshu Singh

China is getting soft power from projecting strength economically in Africa and Latin America. Whereas in Asia, it has issues with all neighbours - Vietnam, Taiwan, Japan, India, Philippines. This is not true for India. We have bilateral and multilateral friendships.

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The Internet Changed Marketing From A Military Parade To A Dance Floor!

Shubhranshu Singh

Organizations are exploring advanced analytics, AI, cloud computing, and the internet of things. But they are also learning that these technologies aren’t a substitute for the bonds we share as humans.

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How Emotions Make Brands Matter In The Dark Backrooms Of The Brain – What You Don’t Know That You Know

Shubhranshu Singh

A brand can go all the way to own ideas and expound ideology. That means the consequential associations will lie deep in our subconscious mind.

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An Ocean Inside A Bubble: Disarray, Complexity, Mathematical Models & Reality

Shubhranshu Singh

Simple systems do complicated things. Conversely, complex systems can give rise to simple behaviour a few key things when combined with chance can lead to incredibly varied outcomes.

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Neolithic Genes In Modern Times

Shubhranshu Singh

we should not be distressed about the implications of evolutionary psychology on the one hand and our modern existence on the other hand.

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