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Shubhra Misra

The author is the Head of Research at Voiceback Analytics- a Bengaluru based Data Analytics startup. She has worked as a data scientist for the last 25 years. She is an expert in the field of market research and structured & unstructured data analytics. She has worked with corporates like Biocon, Pfizer, Eveready, Mylan, Abbott, etc. on multiple projects using primary, secondary research, and advanced big data analytics. Shubhra Misra is an MBA from IIM Lucknow, India.

Latest Articles By Shubhra Misra

When Traditional Algorithms Fail As Trendlines Are Taken Over By Outliers

Shubhra Misra

Demand estimate outcomes from the model are continuously assessed against the actual sales values which emerge over time

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