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Shankar Prasad

The author is Founder and Director, Plum

Latest Articles By Shankar Prasad

Mindfully Beautiful In The Smartphone Age

Shankar Prasad

They seek out associations and experiences that give them deeper satisfaction than what instant gratification can provide. And that's good news for brands that are genuinely seeking to do good!

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The Rise Of The Vegan Cosmetic Industry In India

Shankar Prasad

From being an alien concept, to something one would associate with animal-rights activists, to a common alternate lifestyle, veganism has indeed caught on fast in India

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