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Shankar Prasad

The author is Founder and Director, Pureplay Skin Sciences

Latest Articles By Shankar Prasad

Impact Of Corona Virus On The Economy

Shankar Prasad

One hopes for everyone’s safety and patience through these tough times. The overarching priority right now is to adhere to the lockdown restrictions, ensure that those are adversely affected by it are cared for, and to not underestimate the power of hope.

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How To Keep Business Green By Supporting Sustainability

Shankar Prasad

The emerging trend of environmental sustainability is gaining traction with a well-deserved urgency, and is lending differentiation and credibility to the businesses that are leading the charge

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How To Keep Business Green By Supporting Sustainability

Shankar Prasad

Sustainable businesses today are rightfully being viewed as socially-responsible market-leaders giving them a competitive advantage and placing them squarely as innovators with a heart

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Mindfully Beautiful In The Smartphone Age

Shankar Prasad

They seek out associations and experiences that give them deeper satisfaction than what instant gratification can provide. And that's good news for brands that are genuinely seeking to do good!

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The Rise Of The Vegan Cosmetic Industry In India

Shankar Prasad

From being an alien concept, to something one would associate with animal-rights activists, to a common alternate lifestyle, veganism has indeed caught on fast in India

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