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Saurabh Wagh

Saurabh is a management graduate with core expertise in market research and data analytics using business intelligence tools like Tableau. With rich experience in business research, in-depth interviews and consumer insights, Saurabh’s special area of interest is industrial market research. In his preceding role, Saurabh was working with Videocon Industries at their corporate headquarters where he overlooked research for consumer electronics and durables. He has garnered accolades and commendations for his perspicacious inputs into consumer insights and new product development at Videocon. Saurabh has multi-cultural consulting delivery exposure across India and overseas on projects ranging from market entry strategy, business strategy validation and implementation, data mining, and operational transformations. Saurabh has worked closely with a multitude of clients spread across industries like manufacturing, jewellery retail, telecom, media and diversified business groups as well, with the automotive sector being closest to his heart.

Latest Articles By Saurabh Wagh

PMS Blues – Crystal Gazing Or Navel Gazing?

Saurabh Wagh

PMS as a process has dramatically evolved over the last few decades. From the evaluation being solely based on qualitative parameters to completely objective based review

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