The author is CEO and Co-Founder, Shiprocket
The eCommerce platforms are merely the demand catalyst that helps in connecting a buyer with a seller. Now, this demand has to be aptly met by first sourcing the product from the buyer and timely delivering it to the seller.
Let us closely analyze the current scenario and how both logistics and e-commerce industries are complementing each other
Large businesses can expend substantially more resources on marketing, creating an ecosystem where the consumer is left unaware of SMBs providing competing products or services