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Rutu Mody Kamdar

The author is Founder - Director of Jigsaw Brand Consultants

Latest Articles By Rutu Mody Kamdar

Brand Equity Starts Young

Rutu Mody Kamdar

Do children really have the capacity to receive, process and filter brand messages in the same way as adults can? When children are bombarded with so many brands every day, how do they learn to make sense of these multiple messages? Let's discuss

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Branding And Spirituality: The Remarkable Connection

Rutu Mody Kamdar

Branding is deeper and more meaningful than the commercial impact it has on the company's topline and bottomline

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