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Roshee Lamichhane

The author is Asst Professor-Marketing, In charge- Placement Cell, Associate- Enterprise and Management Development Programme (EMDP), Kathmandu University School of Management Balkumari, Lalitpur

Latest Articles By Roshee Lamichhane

Scope of Post-COVID South Asian Economic Integration

Roshee Lamichhane

The fate of the countries within the South Asian region is conjoined not only by geography but also economic prospects. Leveraging COVID crisis to serve as a departure from the past to a new psychological plane can bring the nations together to work collaboratively for the much neglected common greater good for the entire region.

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Marketing And Branding Beyond COVID-19: A South East Asian Perspective

Roshee Lamichhane

Going forward given the dramatic shift in consumer psychology and as the purchasing power of consumer plummets, the very scope of marketing and branding would be essentially limited to providing food for the masses.

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