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Rohit Gupta

The author is president, Network Sales and International Business, SPN

Latest Articles By Rohit Gupta

Are Digital Ad Spends Overtaking Traditional Media?

Rohit Gupta

Thanks to technology, today, content is platform agnostic and can be consumed in a click. This has had a huge impact on ad spends. In light of this trend, marketers are reevaluating the media that will give them the best bang for their buck. Addressing this confusion that exists in the advertising space, Rohit Gupta of Sony Pictures Networks (SPN) expresses his views

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