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Rijish Raghavan

The author is the Vice President & Head of Partner Management at PAYBACK India

Latest Articles By Rijish Raghavan

How Performance Marketing Is Helping Retailers Meet Their Needs

Rijish Raghavan

Large multinationals have already adopted this change and are seeing results coming in quicker than they gauged, which is a huge benefit. But, affiliates and retailers need to be well prepared in advance to bring about these changes

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