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Rico Chan

Chan is MD, Verizon Media Hong Kong, Japan and INSEA

Latest Articles By Rico Chan

Hottest Trends Of 2019 In Digital Marketing

Rico Chan

The digital advertising market in Asia Pacific is expected to hit $94.9 billion this year — up from $43.0 billion in 2015 — as brands increasingly push their marketing dollars to where consumers are most engaged: namely online and mobile. Here are top need-to-know trends across programmatic, mobile and e-commerce, to help marketers stay up to speed with a rapidly evolving digital advertising sector.

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