Richa Kapoor is marketing manager at Absolutdata. With over 9 years of experience across the length and breadth of marketing & branding, Richa possess an end-to-end understanding of developing brand strategy, allocating marketing budgets, and executing marketing activities on a global platform. She is passionate about collecting marketing insight, understanding consumer behavior, and then positioning brands into something that can inspire, impress and build confidence.
2017 will be an exciting time for data analytics, as more and more companies jump on board with emerging technologies, and larger power players innovate with increasingly advanced initiatives. Here are some of the most promising technologies on our radar
Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching it.