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Rajiv Kumar

CEO & Founder- SolarHippo.com

Latest Articles By Rajiv Kumar

It's An "Adapt Or Perish" Branding Approach For Every Vendor

Rajiv Kumar

For any marketing approach to be beneficial it is important to build a meaningful interaction and digital medium helps a company or entrepreneur to build engagement and ensure seamless communication with the customers.

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How India Can Bring Solar Energy To The Mainstream

Rajiv Kumar

India has become an abode of companies that are mainly into solar power transmission and not solar product manufacturing. To be able to push the consumption of this form of clean energy, it will be important for the industry to market products that are compact, affordable, appealing and mobile

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How Government Can Step Up To Make Solar Energy Mainstream

Rajiv Kumar

The government of India has set an ambitious target of achieving 100 GW solar power capacity by 2022 compared to China’s 100 GW by 2020

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