Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Rajesh Ramakrishnan

The author is Managing Director, Perfetti Van Melle, India

Latest Articles By Rajesh Ramakrishnan

Branding Is Dead – R.I.P

Rajesh Ramakrishnan

Branding is no longer about slapping on a logo onto a glitzy pack and creating some clever communication to make the branding stick in the minds of the consumer

Read More