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Rajesh Radhakrishnan .

Chief Marketing Officer, Vritti Solutions

Latest Articles By Rajesh Radhakrishnan .

Kumbh Mela - A Paradise For Marketers

Rajesh Radhakrishnan .

Research has shown that the memory recall of the brand is humungous if it has served the need of a pilgrim or a consumer.

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Bus Stands: New Vista Unfolds For Rural Marketing

Rajesh Radhakrishnan .

Bus Stands offer a 360 degree experiential marketing experience for the brands as in a single location the brands can communicate, create awareness and engage with customers. After the audio messages on the PIS (at the bus stand), the brands could entice the customers to visit its booth or a stall at the same bus stand, give a product demo, engage with the customers with offers and enhance their product experience.

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