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Rajendra Srivastava

The author is dean & Novartis Professor of Marketing Strategy and Innovation, Indian School of Business

Latest Articles By Rajendra Srivastava

Blending Theory With Practice

Rajendra Srivastava

In short, what is missing in the majority of management sessions and institutes is a perfect blend of theory and practice

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Need For Relevant Pedagogy

Rajendra Srivastava

Indian management education will have to reorient itself to achieve a balance on three other aspects to address current realities

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