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Radhika Bhirani

The author is a Senior Writer at BW Businessworld.

Latest Articles By Radhika Bhirani

Influencers Speak

Radhika Bhirani

Apps like TikTok changed the game in the social media space with short -video content.

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Influencers Speak

Radhika Bhirani

Apps like TikTok changed the game in the social media space with short -video content. The platform made easy to create contents for the tier II,III and IV people with smartphones and earn money easily.

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Not TikTokers Or Instagrammers, But Content Creators

Radhika Bhirani

Among the top women influencers in India’s social media universe, Kusha Kapila has established her 1.2 million fanbase on Instagram, and more across platforms, with a steady stream of creative content around her alter egos ‘Billi Maasi’, ‘Gurri Di Mummy’, ‘Naina’, ‘DJ Aarti’ and the likes. In her observations, as told to Radhika Bhirani, the social media influencer advises that viewing one’s presence with a single lens is similar to limiting one’s creative potential to a silo

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I Totally Support #VocalForLocal: Neha Kakkar

Radhika Bhirani

In this interview with Radhika Bhirani, Kakkar speaks on opportunities opening up for content creators in India.

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Indian Content Creators And Digital Atmanirbharta

Radhika Bhirani

The ban on TikTok may have come as an unpleasant surprise to content creators, but the market already is gearing up for platforms from Zee and Times in addition to existing home-grown platforms and also Instagram Reels

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