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Prof. Surya Mahadevan

The author is the Professor and Chairman of Branding, Executive Education Programmes & VIL in T. A. Pai Management Institute (TAPMI). He has 30 years of work experience in FMCG and Telecom sectors which has made him an industry expert on telecom. He played leadership roles managing large brands such as Tata, Reliance, Aircel, Loop, Maltova, Viva and Amul. He has worked across Sales, Marketing, Retail and Customer Service functional areas and in his last assignment before joining TAPMI, he was responsible for Mumbai Circle Telecom operations as Chief Operating Officer at Loop Mobile.

Latest Articles By Prof. Surya Mahadevan

What Is Next For Telecom Sector In India?

Prof. Surya Mahadevan

Incumbent players who could weather competition from several weaker new operators have been brought to their knees by Reliance Jio with the disruptive 4G product and relentless price attack

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