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Prof. Chitra Singla

Associate Professor in Business Policy Area at IIM Ahmedabad

Latest Articles By Prof. Chitra Singla

How Different MSMEs Are Planning To Respond To Covid-19 Crisis?

Prof. Chitra Singla

While their issues or concerns are similar, we observe interesting differences in the response mechanism depending upon the size of the firm. We divided the firms in three sizes:

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What Can MSME Owners Do To Manage COVID-19 crisis?

Prof. Chitra Singla

This crisis has also raised red flags about the current business models. MSME owners can prepare a list of learnings from this crisis situation and also explore alternative business models.

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