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Prof Ramendra Singh

The professor is Associate Professor in the Marketing Group at Indian Institute of Management (IIM) Calcutta, India. He obtained his PhD from IIM Ahmedabad, India, and MBA from XLRI Jamshedpur, India. He has worked for several years in sales and marketing positions in organizations including, Indian Oil Corporation, Exxon Mobil, SRF Limited and ICICI Bank

Latest Articles By Prof Ramendra Singh

Evolution Of The CMO Role In A Digitised World

Prof Ramendra Singh

Mere cosmetic changes would disrupt current business models. What is required is that CMOs help to create end to end linkages between the end consumer and the first person in the value chain

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