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Priyaanka Mathur

The author is working in a leading media house

Latest Articles By Priyaanka Mathur

The Indian Music Industry Needs To Move Up The Global Ladder: Javed Akhtar

Priyaanka Mathur

Akhtar, now chairman of the Indian Performing Rights Society, talks to BW Businessworld’s Priyaankaa Mathur about the need to inculcate traditional values in children

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'Challenge For Marketers Today Is To Identify The Target Customer'

Priyaanka Mathur

There has been a huge marketing shift in the Indian market post 1991, since that was time of monopoly but post that the market saw a sea change, says Kedar Apte, Head Marketing, Castrol India

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