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Prashant Mehta

The author is VicePresident & Global Service Line Lead- Systems Integration & Data, SapientNitro

Latest Articles By Prashant Mehta

Turning AR-VR Mainstream

Prashant Mehta

2016 was the year when people globally went searching for Pokemon Go. The game brought augmented reality to the forefront and with it, hosts of opportunities for brands and marketers. Virtual reality, too, got immense traction with the launch of 360 degree videos. In the coming years, developments in AR and VR will offer viable means to brands to engage with their consumers in an even more interactive and immersive way

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