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Pradeep Kashyap

The author is the founder and CEO of MART and is known as the Father of Rural Marketing in India

Latest Articles By Pradeep Kashyap

The Future Lies Entirely In Rural Markets

Pradeep Kashyap

Companies should first understand the entire eco-system of the rural market, spend resources on extensive research on consumer behaviour in small towns and then customise solutions around their world view, not by the world view of companies

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