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Pankaj Ukey

The author is Mumbai-based e-commerce and retail consultant

Latest Articles By Pankaj Ukey

Preventing Counterfeits And Verifying Authenticity In e-commerce Marketplaces

Pankaj Ukey

Reducing counterfeiting is a joint effort across multiple stakeholders in the supply chain. The answer lies in greater visibility, traceability and transparency across supply chains from raw material to point of sale/use.

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