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Pankaj Priya

Area Head - Marketing & Retail & Professor of Marketing, BIMTECH

Latest Articles By Pankaj Priya

Tiding on Immunity Syndrome: Indian Consumers Deserve A Better Deal

Pankaj Priya

Then only Indian consumers will get a fair deal apart from establishing these desi brands in International arena.

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Time to Unmask the Face Mask: A Marketer’s Perspective

Pankaj Priya

COVID 19 Pandemic gifted an additional protective gear for humanity: Graded Partial Face Mask. It was not that we were not exposed to wearing these face masks, but only during exceptional circumstances i.e. in medical exigencies. COVID 19 made its usage mandatory in public place.

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