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Nitin Gupta

The author is Founder and CEO, Xapads Media

Latest Articles By Nitin Gupta

Programmatic Or RTB: Know The Difference To Make A Difference

Nitin Gupta

In marketing and advertising, there is no preset formula for success; the best strategy is the one which suits the purpose of the brand or campaign

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Changing Ad Landscape Through Tech Platforms

Nitin Gupta

Smart agencies are reinventing their services targeting the potential customers across multiple digital channels on web and mobile

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5 Things to Remember While Launching Your First Digital Ad Campaign

Nitin Gupta

5 vital factors that decide the fate of a campaign, the advertiser must also keep close eyes on industry trends and the activities of competitors. Apart from this, creating sound strategies to manage and optimise the campaign should be part and parcel of every digital ad campaign

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