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Nimisha Jain

The author is Managing Director and Partner, Asia-Pacific Leader – Marketing, Sales and Pricing Practice, Boston Consulting Group

Latest Articles By Nimisha Jain

Time to Re-imagine Consumer Journeys is Now

Nimisha Jain

The full potential of this opportunity will not be unlocked unless e-commerce models evolve to address the core barriers and pain points and stay relevant to these new consumers.

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