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Neena Dasgupta

The author is CEO & Director, Zirca Digital Solutions

Latest Articles By Neena Dasgupta

What Marketers Need To Do To Experience Native Advertising Success

Neena Dasgupta

Ensure you’re giving readers what they want to keep them coming back for more

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Evolution of Search And How Marketers Can Benefit

Neena Dasgupta

We are moving towards a world where search is an integral part of an ecosystem of conversations: people to personal digital assistants, people to people, people to bots, etc.

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Native Advertising Trends That Will Dominate In 2018

Neena Dasgupta

Here are five significant trends that will likely dominate in 2018

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Why Programmatic Is Leading The Technology Revolution In Marketing

Neena Dasgupta

Brands that are able to conquer the complexity of technology and data will emerge victorious

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The Role Of Gut In Content Advertising

Neena Dasgupta

Harness the power of gut using data to make smarter content planning decisions

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