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Madhav Kota

Founder & Director at iGRiD

Latest Articles By Madhav Kota

How Festival Purchasing Habits Evolved Over The Years?

Madhav Kota

The biggest change or ‘evolution’ in purchasing habits is the shift to e-commerce from local brick & mortar stores and malls. Over 50 per cent of customers have effectively moved to e-commerce, especially with an increased threat of COVID-19 in the past few months.

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