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Kaushik Prasad

The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.

Latest Articles By Kaushik Prasad

The Last Pin

Kaushik Prasad

All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.

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15 Things Your Digital Marketing Agency May Not Tell You

Kaushik Prasad

With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt - that your digital agency may not tell you.

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