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Kartik Poduval

The author is Assistant Vice President, Ugam, a Merkle company.

Latest Articles By Kartik Poduval

Redefining Customer Experience In Banking, Financial Services Using Data And Analytics

Kartik Poduval

Leading firms are tapping into valuable, but underleveraged data sources to better understand customers, identify gaps in experience, and deliver personalized experiences. However, this is easier said than done.

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