Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Kamal Julka

The writer was brand director, HP, EMEA, at Publicis London. Now based in Chicago, Julka is a guest faculty at ICSC European Retail School, and an examiner at the Chartered Institute of Marketing

Latest Articles By Kamal Julka

Case Analysis: Why Trust Is Key

Kamal Julka

A consistent brand does not emerge from conformist employees

Read More

Case Analysis: Fixing The Logo? Think Again

Kamal Julka

A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity

Read More