Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

K. Satish

The author is a New York-based independent marketing consultant

Latest Articles By K. Satish

Sexual Harassment At Workplace

K. Satish

There must be a clearly articulated policy on the ‘consequences of infractions’ that cut across hierarchies and genders including appropriate penalties for false allegations, post facto changes of perception from ‘consensual’ to ‘coerced’ and any attempt to blackmail. The penalties may range from a simple warning to a reprimand to termination

Read More

What Is Success?

K. Satish

For the CEO of a corporation ‘success’ perhaps means a steady and ‘better-thanbenchmarked competitors’ growth in the top line, bottom line and market cap

Read More

Think Locally, Sink Globally

K. Satish

No country can do (or make) everything, and to succeed, each must focus on what it is can do best, i.e., where it has a clear competitive advantage

Read More

Corporate Social - Responsibility, Requirement Or Ruse?

K. Satish

India has mandated corporate social responsibility under Section 135 of the Indian Companies Act 2013, setting thresholds based on net worth, turnover, profit and age

Read More

The Hole Truth Of Marketing

K. Satish

Does a person buy a Rolex to know the time? An upwardly mobile millennial buys a BMW to get from point A to point B? An industrialist buys a Mont Blanc pen to write? The answers are obvious: all these objects are clearly 'drills'

Read More

Information, Knowledge, Wisdom & The CEO

K. Satish

Wisdom lies in knowing all battles are not worth fighting for – and making a tactical retreat when the hillock cannot be captured. Good Generals know that, not all CEOs do

Read More

Maggi, Nano And Dant Kanti

K. Satish

The Nano, a brilliant and novel product, dream child of the venerable Ratan Tata, sadly, became the biggest victim of wrong positioning

Read More