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Josie Brown

The author is J. Walter Thompson Asia Pacific’s head of digital

Latest Articles By Josie Brown

The Next Big Thing In The Virtual World

Josie Brown

We have been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads. Google Glasses can overlay relevant information such as navigation and calendar to the everyday walk through life. At SXSW, the tech and media festival in Austin, US, we got a glimpse of where this technology is going

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