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Jayaraman Krishnamurthy

The author is General Manager (Strategic Initiatives) and would be responsible for driving Capillary's foray into CPG & related industries. He has over 20 years of total experience in CPG, manufacturing and retail Industries having consulted and worked for leading organizations in both India and abroad. He has led multiple initiatives across Consumer Products, Retail and Manufacturing Industries for Software Product /Consulting / Services Organizations working in the areas of Supply Chain, IT Strategy, Analytics, Customer Engagement & Commerce, Trade Marketing & Distribution and overall Digital Transformation.

Latest Articles By Jayaraman Krishnamurthy

Distribution Loyalty Programs: Next Big Thing In Channel Engagement Solution

Jayaraman Krishnamurthy

As manufacturers use complex multi-tier distribution mechanisms to reach their consumers

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