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Jatin Ahuja

The author is Founder and Managing Director of Big Boy Toyz.

Latest Articles By Jatin Ahuja

Automotive Sector Focuses On Tier 2 And Tier 3 Cities Post COVID-19

Jatin Ahuja

While buyers from Tier-1 urban cities might be keen on making deals where they could save more, it's the aspirational buyers from the Tier-2 and -3 cities who come searching for pre-owned luxury vehicles

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Future Of Pre-Owned Luxury Car Segment Looks Promising

Jatin Ahuja

It's the internet, augmented reality, and machine learning that would turn digital sales into a standard for car sales.

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COVID19 Impact – The Virtual Consumer Experiential Marketing And The Luxury Car Market

Jatin Ahuja

With advanced showcasing strategies readily available, car dealers and manufacturers will have better chances to win their prospects’ attention

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